I can hear you now, “Oh, no! Not another article on curb appeal to sell my Santa Cruz home!” To which I reply, “Oh, yes.” One more time around the block, but this time, we’re doing it in style.
The 21st Century Curb
Curb appeal is that thing you do to pretty up the outside of your home. It’s the landscaping, the painting and the checking of the little details. However, many home sellers (and real estate agents, for that matter), don’t take into account that the curb nowadays isn't just the view from the front of your house. In the 21st century, the “curb” starts right here on the Net.
Your online home listing has only three seconds - three short moments of time - to catch a potential buyer’s eye and turn them into an interested party. Unfortunately, it’s hard not to be biased or become used to the problems and eyesores your home may have. Because first impressions are so crucial and the housing market is glutted with competition, you have to bring it up a notch to get your home sold.
The Right Perspective
Most real estate agents park across the street, when they’re showing a home. So, to get the same perspective of your home as potential buyers will have, walk to the other side of the street and stand where potential buyers might stand. Go ahead; walk over there.
Once you’re on the other side of the street, turn around and look at the house for a few seconds. Most buyers don’t look for very long, so don’t stare, just glance. Then, as you slowly walk back to the house, keep your focus close, no more than a few feet out. What are you seeing?
• Yard ornaments
• Plain façade
• Obstructed pathway to the door
• Driveway stains
• Yard tools
These are just a few things that might be detracting from the beautiful home you have to sell. Take one last look around – a long, searching look from the front door – and see if anything stands out. If it does, fix it up!
The Virtual View
Once you think you have your home's curb appeal perfected, create a video of it for your potential buyers. Take a video camera across the street and start from there. Give your buyers a virtual tour of your home, using your curb appeal to its (and your) best potential. Online IS the new curb – use it!
When you hire me as your real estate agent, I'll create a professional virtual tour of your home, including its curb appeal. Your virtual tour will appear on key real estate websites giving your home maximum exposure with a 24/7, world-wide virtual open house.