Let the Bidding Wars Begin! How to Get Great Offers on Your Santa Cruz Home

Posted by Lauren Spencer on Thursday, October 18th, 2012 at 10:07am.

If you are considering selling your Santa Cruz home, you may be dreaming of the magic sale. In this scenario, before the house is even on the market, someone knocks on the door and offers twice the asking price in cash, and maybe throws in a leer jet ride or a pet pony. 

In real life, marketing and hard work will serve you better. Here are a few tips on getting the best price for your Santa Cruz home: 

• Consider your target market: If you have an investment property, your most likely buyer is very different from those looking to buy a single-family home. Investors may be looking at rental rates in your neighborhood; single-family homebuyers may be more concerned with school systems. Know who will be looking at your home, and give them the information that is most important to them.

• Be online: You must have your property listed online if you expect anyone to find it these days. In particular, look for websites that allow you to upload pictures, comment on features, and are updated frequently (daily, preferably). 

• Negotiate online: It’s a fast-paced world, and being able to zip offers and counter-offers back and forth can speed negotiations.

• Spread the word socially: Word of mouth is now electronic, and that buzz on your Santa Cruz home can be far reaching. Some social media dashboards allow you to manage Facebook, Twitter and other connections from one spot, so you don’t have to spend all your time updating different sites. 

You may not be the kind of person who can sell sand in the desert, but putting together a strategic marketing plan that takes advantage of the electronic world can help you generate the kind of offers that dreams are made.

If you are considering selling your home, let me show you my proven marketing plan that gets homes sold fast. Give me a call today at 831.662.6522 or email me at Lauren@LaurenSpencer.com.

For additional information please visit my home page at www.MySantaCruzRealEstate.com.

Rental rates

School systems

Social media dashboards


About Lauren Spencer

Award-Winning Santa Cruz REALTOR®

Lauren Spencer is your local real estate expert, specializing in Santa Cruz real estate and surrounding communities—this is where she lives, works, and plays too. Let her know your questions about the community and county and she'll be happy to fill you in on all you want to know! Lauren Spencer has consistently been voted best local REALTOR in Santa Cruz and is always happy to offer her advice and expertise. Call her at: 800.226.4717.

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