How To Sell Your Home This Winter

Posted by Lauren Spencer on Sunday, January 5th, 2014 at 11:43am.

While the winter season isn’t necessarily the best time to list your home for sale, there are a few advantages. Fewer people want deal with the hassle of keeping their houses in order for showings this time of year, which means there will be less competition. So take advantage of the lagging market and implement the tips below to help sell your home this winter.

Price It Fairly
Buyers who are searching for a home during the busy holiday season are serious about finding a new place to live. So if you price your home fairly, a determined buyer will sniff out the deal quickly and be offering a bid before you know it.

Hire A Professional Photographer
Redfin posted last month “that homes with listing photos taken with DSLR cameras sell for $3,400 to $11,200 more relative to their list prices.” This means that most of the time it actually pays to hire a professional photographer. Professional photographers know how to make rooms look larger and brighter. Attention-grabbing photos means more positive interest in your home.

Point Out Its Perks
If your home is across the street from a school or in walking distance to a grocery store, then call attention to those conveniences. Most people don’t like to leave their homes if the weather gets bad, so if a buyer is still on the fence about purchasing your home, the fact that they could walk to a local restaurant right around the corner might be what helps sell your home this winter.
Create A Cozy Atmosphere
Set the mood in your home for when buyers tour it. Turn off overhead lights and turn on lamps to create a soft glow. Turn up the thermostat to create an escape from the outdoors. Build a fire. There’s something about a crackling fire that makes everyone want to curl up with a book. Create a cozy atmosphere and you’ll have buyers feeling like they’re already at home.
Don’t let warnings of low sales in winter deter you! Price it fairly, hire a professional photographer and make potential buyers feel at home. With the tips above you’ll sell your home this winter and be in your new house by spring!

For more helpful tips and information about buying and selling a Santa Cruz home, email me at or give me a call at 831.662.6522.

For additional real estate information, please visit my home page at

About Lauren Spencer

Award-Winning Santa Cruz REALTOR®

Lauren Spencer is your local real estate expert, specializing in Santa Cruz real estate and surrounding communities—this is where she lives, works, and plays too. Let her know your questions about the community and county and she'll be happy to fill you in on all you want to know! Lauren Spencer has consistently been voted best local REALTOR in Santa Cruz and is always happy to offer her advice and expertise. Call her at: 800.226.4717.

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