How Do You Price Your Santa Cruz Home For Sale?

Posted by Lauren Spencer on Monday, October 19th, 2009 at 5:17pm.

If you’re looking for the right price to list your Santa Cruz home for sale, you may need to call on a real estate professional.  Pricing your home to sell in this buyer's market is part research and part experience.

You don’t want to overprice your Santa Cruz home for sale because you don’t want it to sit on the market week after week.  A home that is priced too high for the area will not attract as many buyers as a more reasonably priced home.  If you price your home below market value, you’re likely to receive several offers that will drive the sale price up, so you don’t have to worry about getting less money for your home than it’s worth.

A good way to get an idea of the current value of your home is to get the sale prices of homes that have recently sold in your area.  Your real estate agent can gather that information for you. Look for homes similar to yours in size, location and condition. 

When setting the price of your home, you may also want to take a look at the listings that have expired in your area.  You may find that the homes were overpriced for your neighborhood or that some homes remain on the market because the home wasn't updated or in good condition.  Try to learn what caused the listing to expire and work to avoid the same mistakes.

You should not list your Santa Cruz home for sale at a price that you aren’t comfortable with.  Explain to your agent the concerns that you have about the home’s sale price and ask for his or her professional opinion about the price that you have chosen. 

Want help pricing your home correctly?  Let me put together an analysis of current home prices in your neighborhood.  It's free and at absolutely no obligation.  To get your analysis, call me today at 831.662.6522 or email me at



1.  Pricing your home to sell in this buyer's market

2.  Market value

3.  Overpriced

About Lauren Spencer

Award-Winning Santa Cruz REALTOR®

Lauren Spencer is your local real estate expert, specializing in Santa Cruz real estate and surrounding communities—this is where she lives, works, and plays too. Let her know your questions about the community and county and she'll be happy to fill you in on all you want to know! Lauren Spencer has consistently been voted best local REALTOR in Santa Cruz and is always happy to offer her advice and expertise. Call her at: 800.226.4717.

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