Selling a home is complicated and full of legal issues that anyone considering selling "by owner" needs to be aware of. However, two of the most important things you need to know in order to be successful as a FSBO (for sale by owner) home seller have nothing to do with legal issues.
It takes more than just sticking a "for sale" sign in the front yard to get the right people to see your home. It is very unlikely that you will sell your Santa Cruz home to a neighbor, or anyone in the neighborhood just driving by. It can happen, but that group is very limited. For sale signs help, but they don't usually sell the home on their own.
It’s important to advertise in as many places and as many ways as possible including on the internet, in homes magazines and in the local MLS (Multiple Listing Service).
Know Your Buyer
The next thing that is complicated for an individual selling their own Santa Cruz home is knowing which buyers are looking in earnest, which are just being nosey, and which have the ability to actual make good on an offer.
Along with exposure this is one of the biggest reasons FSBO sellers often end up turning to a good real estate agent. They have the ability to make sure buyers who come to view your home are ready, willing and most of all able to make a purchase.
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