4 Tips to Get Your Santa Cruz Home Sold in a Buyers' Market

Posted by Lauren Spencer on Tuesday, August 2nd, 2011 at 1:46pm.

Yes, it’s still a buyer’s market, and there doesn’t appear to be a change coming any time soon.  What makes this a buyers’ market?  There are more homes for sale than people who want to buy them.  That means it takes longer for homes to sell, and buyers can be pickier.

If you want or need to sell your Santa Cruz home, here are four tips to help you do that in today’s real estate market:

1. Be choosy about the real estate agent you hire.  Interview at least three agents.  Ask questions about how they’d market your Santa Cruz home.  You want someone who markets aggressively and uses both online and offline marketing techniques.  Find out how many homes they’ve sold in your neighborhood within the last six months.  You want an agent who has recently sold homes in your area - not just listed them, but actually taken them all the way through to closing.

2. Implement the advice you get from your agent.  Find out what you should do to prepare you home for sale by asking, “What changes should I make to my home?”  Then do what your agent recommends before putting your home on the market.  What might seem unimportant to you can mean the difference between selling your home quickly and having it sit on the market for months.  Today’s buyers can afford to be picky, so they consider even minor home maintenance issues a sign of neglect and a reason not to buy your home.

3. Price it right.  You’ve taken the time to hire a knowledgeable agent.  Now, take his or her advice, especially when it comes to pricing.  They have the tools and up-to-date information needed to find out what homes similar to yours have sold for recently and how much you can get for yours.

4. Be willing to negotiate.  If you’re unwilling to make concessions, buyers are willing to walk away.  Remember, with the large number of homes for sale, buyers have many other options.

Yes, it’s more challenging to sell your home in a buyer’s market.  But it is definitely possible, if you are proactive.

If you’re ready to work with an agent who has a proven marketing plan that gets Santa Cruz homes sold faster and for the most money possible, give me a call today at 831-662-6522 or email me at Lauren@LaurenSpencer.com.

For more information, please visit my website at www.MySantaCruzRealEstate.com.

About Lauren Spencer

Award-Winning Santa Cruz REALTOR®

Lauren Spencer is your local real estate expert, specializing in Santa Cruz real estate and surrounding communities—this is where she lives, works, and plays too. Let her know your questions about the community and county and she'll be happy to fill you in on all you want to know! Lauren Spencer has consistently been voted best local REALTOR in Santa Cruz and is always happy to offer her advice and expertise. Call her at: 800.226.4717.

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