The point of having your home for sale in Santa Cruz is to… well, sell it, isn’t it? I mean, it makes logical sense, right? Yet, too often, home sellers seem to think that selling is as easy as “hire agent, put sign in front, sold.”
This attitude, especially in a slow real estate market, has left many a seller empty-handed. They say “no” when they should have said “yes.” They have all these reasons why they won’t “A, B or C,” rather than just doing “A, B or C” for their home for sale in Santa Cruz.
What am I talking about? Well, here are just a few of those “don’t say no” things:
Buyer Incentives
Listen – a slow market or not, you do have competition. What does this mean? You may have the best house on the block, but if your neighbor’s house has higher perceived value, yours will be left sitting there.
By offering buyer incentives such as a home warranty plan, pre-paid homeowner association fees or credit toward the closing costs, you’re giving the buyer more perceived value. Let’s face it; buyers want the best bang for their buck.
Home Showings
When an agent calls and asks if they can show your home, say YES! It doesn’t matter if they want to show it in five minutes or five hours, your answer should be yes. If your home doesn’t get seen, it won’t get sold. That person you said “no” to might have been your ideal buyer.
Virtual Tours
Buyers like to be able to view a potential home online first. The best way for them to do this is with a virtual real estate tour, looking at the home with a 360-degree view. Because this is such a quickly growing trend (some buyers ignore listings without them), you can’t afford to pass it up.
If you have a home for sale in Santa Cruz and it’s been on the market for a while, you may have said “no” to too many things. Take some time to look at what you can do to market your home better. These pointers may very well make all the difference!
If you’re trying to market your home and need a professional, I can help. Call me at 831.62.6522 or email me at Lauren@LaurenSpencer.com for more information or visit my website at www.MySantaCruzRealEstate.com.
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