Whether it’s your first home or your fifth, people need someone they can trust to help sell it.

Trust comes from talent, experience, and knowing exactly what tools and strategy a property specialist will use to help sell your house.

Listing and selling a home in today’s competitive Santa Cruz real estate market is an art form, and one that Lauren Spencer is incredibly skillful at. In addition to her negotiation skills, she has fine-tuned her marketing techniques over the last 35 years to be able to net the absolute highest price for every one of her clients.

Here are some of the specific ways that Lauren Spencer is able to market your Santa Cruz home.

Pre-sale Cosmetic Consultation of the Home

The cosmetic consultation of the home is a room-by-room assessment of the entire property. This is such an important process. Not only can it more accurately assess the value of the home, but maximize every facet of the property to reach its highest potential.

This can eliminate surprises, as well as help you get every last dollar you can out of the sale.

Lauren Spencer will look at every corner of the home with expert advice and helpful suggestions. It’s the initial step to her hands-on and knowledgeable approach to marketing a home.

Staging When Appropriate

There are times to stage a home, and a time to let the property speak for itself. Knowing the difference takes experience, and Lauren Spencer over 35 years of it.

Many buyers prefer to see a staged home so that they can visualize the property rather than looking at empty space. It can be a helpful marketing and selling tactic, and when it needs to be done, Lauren Spencer knows exactly the best ways to stage a home.

Highest Quality Professional Photography

So many times we see great properties stay on the market because of the below-standard photos on a listing.

People simply don’t click on photos that don’t exude quality -- and why would they? They want to see a beautiful picture of a gorgeous home. And if corners were cut with the photography, then where else were corners cut?

Lauren Spencer hires top professionals in the industry to capture the best possible representation of the property so that it captures the attention of the buyer.

Professional Property Website with 3-D Imaging and Floorplans

Just like having quality photography, those pictures need to be showcased on the best possible website. The website needs to be easily navigated, look clean, and showcase the home.

Not only will buyers be able to easily find your listing, but they’ll be able to see the layout and tour the home with a few clicks of the mouse. Without this step, buyers might have to wait days or weeks after first visiting the website to actually see the layout of the home.

Lauren Spencer has the floor plans set up for her listings, along with 3-D imaging for a realistic tour of your home.

Print Advertising

Although there’s no question that we now live in a digitally-dominated world, print advertising is still incredibly useful.

Lauren Spencer understands that and uses it effectively because at the end of the day, it’s another great way to market your home.

According to a survey by MarketingSherpa, 82% of respondents trust print ads in newspapers and magazines as one of the main advertising channels used when making a purchase decision.

TV Spot on ABC At Home in Northern California

A TV spot is another highly effective marketing tool Lauren Spencer uses to sell her listings. It allows people to become familiar with her personality and trust her. They can see with their own eyes what she can offer and where to find her.

For anyone looking to buy a home, she will be the first place to look because in a way they’ve already met her.

With her decades of experience, Lauren Spencer knows how to produce the best TV spot possible to grab the attention of the viewer.

Internet Advertising Syndicated to Over 700+ Real Estate Sites

Lauren Spencer makes sure her listing is seen through her own professional website, print advertising, and television commercials -- but she gets that listing across the internet as well.

There are great real estate websites that people go to to filter exactly what they need in a house and specifically find the home they’re looking for. Lauren Spencer advertises on over 700 of these sites to make sure every person buying a home sees your listing.

Rigorous Social Media Campaign

In many ways, social media is a way to speed up the process of word of mouth. Through social media campaigns involving posts and paid advertisements, Lauren Spencer markets your listing on several social channels.

This is not only another great way for people to see the listing (which it is), but a chance to tag friends and family. Social media is a way of marketing that not everyone is entirely savvy with yet, but Lauren Spencer is. Her rigorous social media campaign works!

Beautiful Color Brochures

Real estate brochures have been around for a long time and don’t seem to be going anywhere anytime soon. And why is that? Because they work.

Lauren Spencer’s brochures represent herself, her agency, and her listings. That’s exactly why she develops top quality brochure content printed in beautiful color. With decades of experience developing brochures, Lauren Spencer understands the market and knows how to target her audience.

Email Brochure Sent to all Local Realtors Regarding Property Details

Local realtors are always looking for fantastic properties they can bring to their clients looking for a home to buy. Not only does Lauren Spencer already have a great relationship with many of them in the area, but she markets directly to them.

Lauren Spencer will email her expertly crafted brochures directly to all local realtors so they have her available listings with the property details. This is a marketing tactic that immediately gets the listing in front of professionals that will then present the home to their clients.

Many real estate professionals, and prospective home buyers, will have seen Lauren Spencer’s listings through various marketing strategies. Finally, with these email brochures, there is a comforting guarantee that those that need to see the listing, will see it.

Are you thinking about selling your Santa Cruz home this year? Please contact Lauren Spencer online today, or call at 1-800-226-4717 - she'd love to help you out.

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