In Santa Cruz’s competitive real estate market, you need all the tools you can get to sell your home quickly and for the best price possible.
One of the most useful tools is a firm marketing strategy. And the best way to market a home is to make it attractive to all types of homebuyers.
This is where staging comes in.
Staging is one of the biggest advantages you can give your home in the Santa Cruz market because it puts your space above and beyond the average.
But does staging actually work? Is it worth all the money spent?
Learn the facts behind the myths about professionally staging your Santa Cruz home:
MYTH #1: Professional Home Stagers are Too Expensive
Fact: Professional home staging is more affordable than you think. The industry has grown tremendously over the past few years, and because of this, the cost of home staging has become quite competitive.
Many staging businesses offer packages whereby you can choose services based on price and timeline. So, if you’re not keen on staging your entire home, you can pick and choose rooms that will make the most impact on your marketing strategy.
To save money, choose to stage the main areas of the home like the kitchen, living room, and master bedroom. These are the three most common rooms for home sellers to stage.
Also, don’t be afraid of a hefty home staging bill. You’re more than likely to make a return on your investment.
The National Association of REALTORS reported that 71% of seller’s agents believe that a well-staged home increases the dollar value that buyers are willing to offer. https://www.nar.realtor/
They’ve also said that for every $100 you invest in home staging services, your potential return is $400.
So, you can actually make more money than you spend when you stage your home!
MYTH #2: It’s Hard to Find a Professional Home Stager
Fact: With so many professional home stagers in Santa Cruz, it’s hard to pick one out of the bunch. Each and every home stager has their own style, so it’s important to pick one that’s best for your home.
Searching through all the potential stagers is a tall order. But not to worry!
Many real estate agents have a roster of stagers that they know and trust to market your home. Your agent can help you choose which service is best for your home and your budget!
Of course, there is a fee for this service, but the real estate agent will have already done the hiring for you.
No matter if you have a luxury estate or a modest bungalow, your home can benefit from staging services. At the end of the day, staging attracts a wide variety of buyers to your property, which is what all home sellers want—regardless of the size of the home.
With a little bit of staging, any home can look like a buyer’s dream.
MYTH #4: You Shouldn’t Stage Your Home When You Live in It
Fact: We furnish our homes according to our own styles and preferences. And even though we may think our spaces look perfect, they may not appeal to the average home buyer. So, even if you still live in your home, you should stage it so it appeals to as many homebuyers as possible.
Professional stagers are aware that homebuyers may still live in their homes while selling it, so they account for your comfort and livability.
The only way staging will affect your life is by getting your home sold faster than you could have ever imagined.
MYTH #5: Staging Your Home Won’t Make it Sell Faster
Fact: A professionally staged home will in fact sell faster than a non-staged home because it appeals to a broader range of buyers.
The whole purpose behind staging is to make your home look like a home the buyer can't wait to live in. And statistically, it works.
According to the National Association of REALTORS, “83% of buyers’ agents say that staging makes it easier for buyers to visualize the property as their future home.” Because of this, many home sellers who stage their home sell it far faster than those who don’t stage. When you stage your home, the amount of days on the market can drop by half!
MYTH #6: Staging Will Make Your Home Look the Same As All the Others
Fact: Having your home professionally staged will actually make it stand out from the competition. This is because it’s tailored to the preferences of the average buyer, making it look more attractive than non-staged homes.