Buyers are becoming more concerned about their personal environment, from eco-friendly carpeting to energy efficient appliances. If you’re looking for an eco-friendly home for sale in Santa Cruz, but aren’t sure how to find it, here are a few tips on what to look for:

1. Indoor Air Quality (IAQ) – Although the number is growing, only a few builders are employing eco-friendly practices during construction. However, those that do can qualify for the EPA Indoor airPlus designation. These homes are designed for better IAQ, which means a healthier home for you. Rest assured, if a builder meets this designation they’ll tell you about it. However, just in case – ask!

2. Energy Efficient – If it qualifies for the EPA Indoor airPlus designation, the home for…

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The point of having your home for sale in Santa Cruz is to… well, sell it, isn’t it? I mean, it makes logical sense, right? Yet, too often, home sellers seem to think that selling is as easy as “hire agent, put sign in front, sold.”

This attitude, especially in a slow real estate market, has left many a seller empty-handed. They say “no” when they should have said “yes.” They have all these reasons why they won’t “A, B or C,” rather than just doing “A, B or C” for their home for sale in Santa Cruz.

What am I talking about? Well, here are just a few of those “don’t say no” things:

Buyer Incentives
Listen – a slow market or not, you do have competition. What does this mean? You may have the best house on the block, but if your neighbor’s house has higher…

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August 2010

Lauren Spencer
Coldwell Banker Residential Brokerage
Aptos
7979 Soquel Drive
Aptos, CA 95003

Dear Lauren:

Elite. Exceptional. Unparalleled. These are the words that come to mind as I think of your performance during the last three months, which has resulted in you placing at number 920 among NRT's Top 1,000 Sales Associates for the second quarter of 2010. To put this accomplishment in perspective, you rank among the top two percent of the company's 45,000 sales associates. In light of continuing market challenges, this is nothing short of remarkable.

I am so deeply impressed with your commitment to service which undoubtedly contributes to your success. Thanks to a dedicated corps of agents like you and your esteemed Top 1,000 colleagues, Truly…

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