Your Santa Cruz Home Won’t Sell? 4 Reasons Why It Might Not Be Your Agent’s Fault

Posted by Lauren Spencer on Thursday, November 3rd, 2011 at 11:01pm.

Sellers are quick to blame their real estate agents if their Santa Cruz homes are slow to sell, but that can be an unfair assumption.  Here are four reasons for a slow sale that have nothing to do with your real estate agent:

Reason #1:  Your neighborhood has seen better days. 
There are many signs that a neighborhood is in decline. Examine yours to determine if this could be one of the reasons why your home isn’t selling. Here are a few signs to look out for: local businesses going out of business, schools deteriorating, major traffic jams or a multitude of foreclosures or short sales. What can you do to get your home sold if your neighborhood is in decline? Work with your real estate agent to set the price of your home based on the neighborhood’s current market value.

Reason #2:  Your home is located in an area of high unemployment.
When businesses close or down-size, it impacts more than those who have lost their jobs; it effects the value of homes in the area as well.  It also makes it difficult to attract buyers to the area because most people want to live where there are more employment opportunities.

Reason #3:  You have an unrealistic idea of what your home is worth.
Regardless of what you might think, a real estate agent is not going to price your Santa Cruz home at bottom dollar just to get a sale.  This type of strategy doesn't help anyone including your agent.   Do your homework on what comparable homes in your neighborhood are selling for, and listen to your agent’s pricing advice – you’re paying for his or her expertise!

Reason #4:  We are in a recession and banks are less willing to lend.
Banks have much tighter lending requirements and people have less money to spend.  That means buyers must have higher credit scores and larger down payments to qualify for a home loan.

The fact is that in the current market homes take longer to sell.  So, before you decide to replace your agent, be fair in assessing their job performance. And, don't blame your real estate agent for the slow market.

Thinking of selling your Santa Cruz home? I’d be happy to do a free comparative analysis of the current value of your home. Give me a call today at 831.662.6522 or send me an email at

For additional information about the Santa Cruz County real estate market and my professional qualifications, please visit my website at


High unemployment

Lending requirements

About Lauren Spencer

Award-Winning Santa Cruz REALTOR®

Lauren Spencer is your local real estate expert, specializing in Santa Cruz real estate and surrounding communities—this is where she lives, works, and plays too. Let her know your questions about the community and county and she'll be happy to fill you in on all you want to know! Lauren Spencer has consistently been voted best local REALTOR in Santa Cruz and is always happy to offer her advice and expertise. Call her at: 800.226.4717.

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