When a Good Santa Cruz Home Doesn't Sell

Posted by Lauren Spencer on Sunday, July 19th, 2009 at 7:27am.

It can happen to even the best Santa Cruz home. It has great curb appeal and the interior shows well. So, why isn't it selling? 

Even if your home is the best home in the neighborhood, it can still end up languishing on the market as others around it sell. So, what can you do to get your home sold?

Check Your Price

Being over priced, even by a relatively small amount, is the most common reason homes don't sell.  The wrong price can prevent potential buyers from even looking at your home.  Keep your emotions out of the calculations.  Of course, you love your home and think it's very valuable.  But, you need to look at it as an impartial outsider.  Examine the facts and figures presented by your real estate agent, and take his or her expert advice.  Price isn't the only factor to consider.

Picture It

Homes marketed with only one or two photos are passed by. The more photos the better, but any old photos won't do.  You need quality photos.  Consider hiring a professional real estate photographer, or work with a real estate agent who will get professional photographs for you. 

Promote It Online

These days almost 80% of all buyers start their home search online.  Make sure your home is marketed on multiple websites to get the broadest possible exposure.  In addition to using multiple photos as mentioned above, a great online marketing tool is a virtual tour.  Ask your Real Estate agent to create a professional virtual tour for your home.

Market it Everywhere

Advertise your home in as many ways and as many places as possible. 

Here are a few ideas:

  •  Colorful flyers
  •  Home magazine ads
  •  Postcard mailings
  •  Emails to other agents and potential buyers
If you would like more information on how to get a stagnant home moving, give me a call today at 831.662.6522 or email me at lauren@laurenspencer.com



Professional real estate photographer

languishing on the market

virtual tour

About Lauren Spencer

Award-Winning Santa Cruz REALTOR®

Lauren Spencer is your local real estate expert, specializing in Santa Cruz real estate and surrounding communities—this is where she lives, works, and plays too. Let her know your questions about the community and county and she'll be happy to fill you in on all you want to know! Lauren Spencer has consistently been voted best local REALTOR in Santa Cruz and is always happy to offer her advice and expertise. Call her at: 800.226.4717.

Join Lauren On Social Media

Leave a Comment