Tips to Sell Your Santa Cruz Home This Winter

Posted by Lauren Spencer on Friday, January 18th, 2013 at 1:01am.

As the temperature continues to drop, you might see a decrease in the number of showings for your Santa Cruz home. Don’t get downhearted. Just because the weather is keeping more people indoors, doesn’t mean that they aren’t still looking — the really serious ones are.

There are usually fewer properties on the market this time of year, so this is when you need to make your online presence perfect and make every showing count.

Below are success tips sellers use to warm up their homes and draw buyers in.

• Show your house in different seasons. In your online listing, make sure your real estate agent includes photographs of your house in different seasons, especially if you have a fantastic spring garden or beautiful fall trees.

• Sweep the sidewalk. While this might seem like a no-brainer, it can be hard for working owners to find the time to keep their yard in order. However, make the effort because buyers don’t want to climb over mounds of leaves to get to your door.

• Turn on the lights. You want your Santa Cruz home for sale to look bright and cheery now that daylight hours are shorter. During the day, open up all the blinds to get as much natural light in as possible, and in the evening, turn on all the lights to give your home a happy glow from the street.

• Heat it up. Greet potential buyers with a warm welcome. Turn up the thermostat and light the fireplaces. You want them to feel cozy and not get the slightest sense of a winter draft within your walls.

Winter might just be the perfect time to close the deal, so put in the extra effort to make your house cozy. You’ll snag the right buyer and have a sold sign up before spring.

If you’d like to sell your Santa Cruz home this winter, please call me at 831.662.6522 or email me at for more information.

For a list of homes I've sold, please visit my homepage at


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About Lauren Spencer

Award-Winning Santa Cruz REALTOR®

Lauren Spencer is your local real estate expert, specializing in Santa Cruz real estate and surrounding communities—this is where she lives, works, and plays too. Let her know your questions about the community and county and she'll be happy to fill you in on all you want to know! Lauren Spencer has consistently been voted best local REALTOR in Santa Cruz and is always happy to offer her advice and expertise. Call her at: 800.226.4717.

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