Tips for Negotiating Your Santa Cruz Home Price

Posted by Lauren Spencer on Wednesday, March 20th, 2013 at 1:01am.

When you are looking to buy a Santa Cruz home, it is important to keep in mind that no real estate price is set in stone. There is always room for negotiation, and with the right techniques you can end up saving thousands of dollars on your dream house.

However, it can be tricky to get the right reaction when you are negotiating. An offer that is too low can cause the seller to dismiss you, which will leave you disappointed and empty-handed. Here are a few tips that will help you to haggle your way to the best deal.

Find out the seller’s motivation
If they really need to move and sell the property, it will be easier to convince them to negotiate on price because you will have more bargaining power. For example, they might be relocating for a job or the house might be close to foreclosure, which would give them the motivation to sell quickly at the price you offer.

Investigate how long the property has been on the market
If the seller has been trying to sell the Santa Cruz home for several months or longer, they will be much more receptive to low offers than a seller who just put their house up for sale last week.

Research comparables
Find out the price of recently sold properties in the same area that are comparable to your prospect. This will give you an idea of how much you should bid on the house. Knowledge is power in any type of negotiation, so arm yourself with as much information as possible.

Keep your cool
Even if you are absolutely head-over-heels in love with a property, don’t show your excitement. You could lose any advantage you might have in negotiation if you let the seller and their agent know how much you really want the property.

Don’t offend
Be careful not to bid too low. Sometimes sellers are offended by lowball offers and will refuse to work with you afterward.

These are just a few tips to keep in mind for getting a great deal on your dream house. If you’d like more help negotiating the price of a Santa Cruz home, please call me at 831.662.6522 or email me at for more information.

For additional information, please visit my home page at


The Right Techniques

Research Comparables


About Lauren Spencer

Award-Winning Santa Cruz REALTOR®

Lauren Spencer is your local real estate expert, specializing in Santa Cruz real estate and surrounding communities—this is where she lives, works, and plays too. Let her know your questions about the community and county and she'll be happy to fill you in on all you want to know! Lauren Spencer has consistently been voted best local REALTOR in Santa Cruz and is always happy to offer her advice and expertise. Call her at: 800.226.4717.

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