The FSBO Mindset: Successful Ways to Sell Your Santa Cruz Real Estate

Posted by Lauren Spencer on Sunday, August 29th, 2010 at 11:01pm.

When you first set out to sell your home, you are probably excited by all the possibilities, maybe a little scared, and often thinking about the best ways to save money. Many times saving money when selling Santa Cruz real estate means trying to sell it as a FSBO (For Sale By Owner). If you have the conviction, the salesmanship, and the knowhow you might be able to sell your home yourself and keep the commission in your pocket. There are, however, a few key elements you should be aware of when attempting to sell your own home.

Your House—Not Your Home

The first trick of selling your own home is to immediately stop thinking about it as your home. It may seem like an insignificant change and purely a matter of semantics but as your 'home' you will have far less ability to coldly asses its value than simply as a piece of Santa Cruz real estate—a house.

As a 'home' it will be harder to handle rejection, off-handed comments by viewers, and a feeling of general violation as strangers traipse through your rooms at all hours of the day interrupting your home life. As a house it is simply a piece of property you have to move. Thinking about your property as just a house, a structure you need to get rid of, will help you detach emotionally enough to have realistic expectations and the ability to handle the stress of selling.

Be Realistic

Carefully assess the value of your Santa Cruz real estate.  Check out the competition. Know what others have to offer in your same neighborhood and what their prices are.

Prepare and Market

Get rid of personal items. Put them in storage. Eliminate all the clutter of everyday living and make your home sparkle. Also remember that no one will be viewing your house if they don’t know it’s for sale. Get the word out in as many ways as possible.

If you would like help selling your home, give me a call at 831.662.6522 or email me at or visit my website at


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About Lauren Spencer

Award-Winning Santa Cruz REALTOR®

Lauren Spencer is your local real estate expert, specializing in Santa Cruz real estate and surrounding communities—this is where she lives, works, and plays too. Let her know your questions about the community and county and she'll be happy to fill you in on all you want to know! Lauren Spencer has consistently been voted best local REALTOR in Santa Cruz and is always happy to offer her advice and expertise. Call her at: 800.226.4717.

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