On July 23rd in 1973 a handful of locals got together for the first race and since then the event has grown dramatically. Today the Wharf to Wharf race has gained critical acclaim as being the one of the ‘Best Little Road Races in California’. Every summer on the fourth Sunday of July, thousands of runners and spectators alike come to Santa Cruz for the annual six-mile (or 10K) race, dubbed ‘Capitola-by-the-Sea’. It starts at Main Beach in Santa Cruz and finishes in Capitola.
Popularity of Wharf to Wharf
As the race grew in popularity, so did its business profile. As one of the biggest events of the summer, it is hugely beneficial to local businesses. It’s estimated that eight million dollars is infused into the economy of Santa…