Slow Markets and Santa Cruz Homes: Bringing Them Together for the Sale

Posted by Lauren Spencer on Wednesday, December 31st, 2008 at 4:00pm.

Today’s slow real estate market is a hard place to sell Santa Cruz homes. However, the fact remains that homes are still being bought and sold.  Buyers are out there; you just have to attract them to your home.

Here are a few tips for getting Santa Cruz homes sold in a slow real estate market:

Prepare for the Sale
Your home needs to stand out from the rest. Give it a lot of sparkle and shine:

• Make minor repairs:  Patch holes, fix faucets and replace cracked tiles.
• Clean inside and out:  No cobwebs, dirty carpets, worn rugs or smelly odors.
• Check your curb appeal:  Mow the lawn, plant flowers, trim bushes, etc.
• Remove clutter and de-personalize:  If it isn’t essential, pack it up or get rid of it.
• Straighten your cabinets and closets:  Buyers will open them; make sure they’re nice and neat.

Stage Your Home
Hire a professional home stager or read informational home staging articles on doing it yourself. Here are a few quick tips:

• Carefully choose your window coverings.
• Tie new bathroom towels with ribbons for a “finished” bathroom look.
• Use color psychology.
• Bring in plants.

Use Good Marketing Techniques
A strong marketing campaign is a must.  A few techniques you want to be sure you or your agent includes in your marketing campaign are:

• Take photographs with good lighting that show off the positive aspects of your home.
• Create a virtual tour that showcases both the inside and outside of your home.
• Display the photos and virtual tour on as many real estate websites as possible.

Selling Santa Cruz homes isn’t a quick or easy endeavor. Especially now, aggressive marketers are the winners. Taking the time to clean and stage your home, as well as create a wide-reaching marketing campaign, can get that for sale sign taken down for good.

If you’d like to sell your home, let me create a strong, wide-reaching marketing campaign to get your home sold.   Give me a call today at 831.662.6522 or email me at or visit my website at for additional information.


Replace cracked tiles

Informational home staging articles

Create a virtual tour


About Lauren Spencer

Award-Winning Santa Cruz REALTOR®

Lauren Spencer is your local real estate expert, specializing in Santa Cruz real estate and surrounding communities—this is where she lives, works, and plays too. Let her know your questions about the community and county and she'll be happy to fill you in on all you want to know! Lauren Spencer has consistently been voted best local REALTOR in Santa Cruz and is always happy to offer her advice and expertise. Call her at: 800.226.4717.

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