Santa Cruz Real Estate: 5 Pricing Myths Debunked

Posted by Lauren Spencer on Thursday, March 10th, 2011 at 11:01pm.

There are a few misconceptions about how to set the sales price for your Santa Cruz real estate.  Here are five common pricing myths and the reality behind them.

Myth #1:  It’s OK to test a high price on your Santa Cruz real estate just to see if anyone will buy it at that price. 

If you’re serious about selling your home, don’t play games.  In this buyer’s market you have a very small window of opportunity to pull in serious buyers when your home first enters the market.  If you play games, like over pricing your home just to test the market, buyers will stay away in droves. 

Myth #2:  You should price your Santa Cruz real estate higher than the market value to allow for room to negotiate.

Truth:  No matter what your reasoning or rationale, overpricing your home is never a good idea.  When your home is overpriced, very few potential buyers inquire about it or visit it.  If no one wants to buy your home, you won’t have anyone to negotiate with.

Myth #3:  The appraisal value of your home has no impact on the sales price of your home.

Truth:  Lenders consider the value of your home to be the price for which the home is appraised.  For example, if you and your buyer have agreed on a sales price of $300,000, but the appraisal comes in at $280,000, the lender considers the value of the home to be $280,000, not $300,000.   When this occurs, buyers will want to renegotiate the sales price of the home to match the appraisal price.

Myth #4:  Real estate agents want to price homes high because they’ll make a higher commission.

Truth:  If you’ve done the work needed to find a great real estate agent, you should trust him or her to price your home correctly.  Because of their experience, real estate agents understand more than anyone else the importance of properly pricing your home.  If they’ve incorrectly priced your home, it won’t sell, and the agents earn nothing.

Myth #5:  Real estate agents want to price homes low because they’ll sell faster and easier without the agents having to do any work.

Truth:  Professional real estate agents know that setting the price too low can be almost as harmful as setting the price too high. Buyers who are looking in a specific price range may not consider your home because of the low price tag.  They assume it will not fulfill their needs or worry that there’s something wrong with it.

If you’re ready to sell your home, I can help you price it right.  Give me a call today at 831.662.6522 or email me at

For additional information visit my website at


Market value 

Appraisal value


About Lauren Spencer

Award-Winning Santa Cruz REALTOR®

Lauren Spencer is your local real estate expert, specializing in Santa Cruz real estate and surrounding communities—this is where she lives, works, and plays too. Let her know your questions about the community and county and she'll be happy to fill you in on all you want to know! Lauren Spencer has consistently been voted best local REALTOR in Santa Cruz and is always happy to offer her advice and expertise. Call her at: 800.226.4717.

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