Pricing Your Santa Cruz Real Estate Right is Essential

Posted by Lauren Spencer on Thursday, June 28th, 2012 at 1:01am.

Setting the sales price for your Santa Cruz real estate is the most important factor to get it sold quickly and at a price you’re happy with. Why is it so important?

 A high price can turn people away. Pricing doesn't just influence how much money you’ll make off the sale of your Santa Cruz real estate, it also dictates whether buyers will even take the time to look at your home. Price your home too high and it could sit on the market for months until you lower your asking price. Identify your home's true value in today’s market, and set the price slightly under that price if you want to sell your home as quickly as possible.

• Your home’s appeal drastically decreases after the first two to three weeks of showings. The amount of traffic that a listing gets in its first week is five to seven times higher than it gets in the following weeks. Buyers are wary of a home that’s been on the market for a long time. They suspect that something’s wrong with it.

• Buyers shop by price brackets. If your home is priced one hundred dollars too high or too low, it can move your home into a different price bracket and exclude an entire set of potential buyers from even seeing that your home is for sale. Being in the wrong price bracket can reduce traffic to your listing by as much as 7%. Price brackets vary by market and by price. An experienced agent will know the best price bracket for your Santa Cruz real estate.

• There’s a lot of competition. With so many homes for sale, yours has to stand out as a good value immediately or buyers will move on.

• Dropping your sales price can be the kiss of death. If you need to lower your price, you’d better make it a reduction that counts. Small reductions give buyers the idea that you might drop it again a month from now. Buyers will realize you've dropped the price. The best listing sites show how many times a price has been reduced and by how much.

Pricing your home right when it first hits the market is the key. Let me help you set the right price and position your home in the best price bracket to get it sold. Call me today at 831.662.6522 or email me at Lauren@LaurenSpencer.com.

For additional real estate information, please visit my home page at www.MySantaCruzRealEstate.com

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About Lauren Spencer

Award-Winning Santa Cruz REALTOR®

Lauren Spencer is your local real estate expert, specializing in Santa Cruz real estate and surrounding communities—this is where she lives, works, and plays too. Let her know your questions about the community and county and she'll be happy to fill you in on all you want to know! Lauren Spencer has consistently been voted best local REALTOR in Santa Cruz and is always happy to offer her advice and expertise. Call her at: 800.226.4717.

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