Marketing Mistakes Sellers Make When Listing Santa Cruz Homes for Sale

Posted by Lauren Spencer on Monday, September 24th, 2012 at 1:01am.

When it comes time to sell your house, you want to do everything possible to sell quickly and for top dollar. An aggressive marketing strategy can help drive showings and generate offers. However, potential buyers can become annoyed if Santa Cruz homes for sale don’t live up to their advertised images. Below are some common mistakes sellers make and how to avoid them.

• You don’t post any photos online. Almost all buyers start their searches for Santa Cruz homes for sale online. If you don’t have any photos, many buyers will skip your house entirely. Instead, ensure you at least take photos of the major rooms and outside front, and post them online.

• Your marketing photos don’t match the house. Nothing upsets buyers like deliberately deceptive photos. Don’t make the mistake of staging your house impeccably for the photos and then letting the clutter pile back up. There’s nothing wrong with showing your house in the best light, but if it doesn’t live up to the photos, buyers will be automatically disappointed.

• You don’t mention major problems up front. If your roof is leaking or your foundation needs to be repaired, your ads should reflect this. Nothing frustrates buyers like taking the time to see a property only to find out down the line that it needs some serious TLC. Instead, mention in the ad that your home needs TLC, so you can market to those buyers willing to take on impending projects.

• You don’t put away your pets or leave the house during showings. Buyers are really turned off when the owners — or their pets — tag along while they’re looking at the property. Buyers want to be able to discuss a house openly. Even if you think you can best explain its amazingly unique features, you’ll be doing yourself a disservice by sticking around.

Don’t get carried away and exaggerate the qualities of your house. Buyers searching for Santa Cruz homes for sale want the truth and are more likely to purchase your property if it proves to be exactly as it’s portrayed.

If you are thinking about selling and would like to discuss marketing strategies, please call me at 831.662.6522 or email me at for more information.

For additional real estate information, please visit my homepage at


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About Lauren Spencer

Award-Winning Santa Cruz REALTOR®

Lauren Spencer is your local real estate expert, specializing in Santa Cruz real estate and surrounding communities—this is where she lives, works, and plays too. Let her know your questions about the community and county and she'll be happy to fill you in on all you want to know! Lauren Spencer has consistently been voted best local REALTOR in Santa Cruz and is always happy to offer her advice and expertise. Call her at: 800.226.4717.

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