Market Your Santa Cruz Home for Sale Like a Professional

Posted by Lauren Spencer on Saturday, March 16th, 2013 at 1:01am.

Anyone preparing their Santa Cruz home for sale can get focused on all the little updates they need to make before it’s ready to be put on the market. However, once the property is listed, they usually just sit back and wait for the offers to roll in — which can be disappointing.

For a fast sale, real estate agents know that the work never stops. Below are insightful tips from property experts to create buzz around your house and get it sold quickly!

Bait buyers with visuals
Most buyers do their preliminary searches online, so this will be their first impression of your place. Hire a Realtor that uses a professional photographer. Or, take it one step further and make sure a virtual tour video is made — the extra effort might clench the deal.

Create an online social life
Just posting your Santa Cruz home online might not be enough to attract buyers. However, if you give it a persona on Facebook or tweet about its beautifully refinished hardwood floors, you’ll reach more potential buyers and establish an emotional connection before they ever set foot inside.

Be flexible
If the market isn’t cooperating with your current strategy, then be prepared to change it. This could mean dropping the price, hosting impromptu open houses or even taking the property off the market for a couple of months. Be sure to stay abreast of local selling trends by speaking with your agent and tracking area comparables.

Spread it through word of mouth
Enlist the help of all your friends and family to help spread the word. Put flyers out front and pass them around to all of your neighbors — they might want their friends to move in down the street. Also, let local real estate agents know your house is available.

To get your Santa Cruz home sold quickly, take the advice above from successful professionals who know that no effort is too small when it comes to the real estate game.

If you’re getting ready to put your house on the market and would like more selling strategies, please call me at 831.662.6522 or email me at Lauren@LaurenSpencer.com.

For additional real estate information, please visit my home page at www.MySantaCruzRealEstate.com.

Links:

For a Fast Sale

Create an Online Social Life

Put Flyers Out Front

 

 

About Lauren Spencer

Award-Winning Santa Cruz REALTOR®

Lauren Spencer is your local real estate expert, specializing in Santa Cruz real estate and surrounding communities—this is where she lives, works, and plays too. Let her know your questions about the community and county and she'll be happy to fill you in on all you want to know! Lauren Spencer has consistently been voted best local REALTOR in Santa Cruz and is always happy to offer her advice and expertise. Call her at: 800.226.4717.

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