For some frustrated sellers, the answer to “Why isn’t my home selling?” is “It’s the agent’s fault!” If your immediate instinct is to drop your Santa Cruz real estate agent for a new one, you might want to take a deep breath and consider the following:
1. Do you think agents are like lottery tickets? Going through Santa Cruz real estate agents as fast as scratch-off lottery tickets isn’t going to get your home sold faster. In fact, it usually slows down the process.
2. Is your home priced correctly? That’s probably the number one difference between homes that sell fast and homes that sit on the market. A poorly priced home could be your agent’s fault. Then again, you could be partially to blame. Did you insist on a specific price even though your agent strongly recommended a lower price? Did you refuse to lower the price when your agent suggested lowering it? If you’re inflexible about price, switching agents will not help.
3. Did you make the home improvements recommended by your agent? If your agent suggested you paint, clean carpets, reduce clutter or complete any other inexpensive, easy-to-accomplish task, and you didn’t do it, you’re greatly reducing your opportunity to get your home sold. You chose to work with your agent because he is a knowledgeable professional. Take his advice and get those home improvement tasks done now.
4. Has your listing agreement expired? If your listing contract has expired, this is the perfect time to consider switching agents. Go back to the start, identify 3 new agents and interview the agents. If you find one that fits your needs better than your current agent, let your agent know you won’t be renewing your contract.
5. Did your agent market your home? If your agent has not done all the marketing he promised, point this out and ask him when he’ll get the marketing in place. Follow up to be sure it’s done on time and professionally. If he still doesn’t market your home like he said he would, it may be time to switch agents.
6. Are you being impatient? If you made all the home improvements recommended by your agent, your home is properly priced, and all marketing tasks are completed, you may just need to have a little patience. This is a slow real estate market. That means your home isn’t going to sell overnight. Ask your agent the average number of days it takes a home to sell in your area, then wait that length of time before thinking about changing agents.
Don’t replace your agent just because you don’t know what else to do. You’ll be wasting time and effort. Instead, work with your agent to determine what else can be done to get your home sold.
If you decide to search for a new Santa Cruz real estate agent, I’d be honored if you’d allow me to interview for the job. Call me at 831.662.6522 or email me at Lauren@LaurenSpencer.com to schedule an interview. For additional information please visit my website at www.MySantaCruzRealEstate.com.
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