I’ll Sell My Own Santa Cruz Real Estate, Thanks

Posted by Lauren Spencer on Monday, July 26th, 2010 at 11:01pm.

As I’m sure you know, the real estate industry is in a down market, and the last thing you want to do is pay commission to a Santa Cruz real estate agent. Not to mention that you’re almost positive you can sell your home just fine on your own. Before sticking a “For Sale by Owner” sign up, however, make sure you’re ready for the work and headaches.

  • Time. Yes, can sell your Santa Cruz real estate on your own without the help of an agent, but it takes a lot of preparation and time. How much is your time worth and how much time do you have? Before you step out on your own, make sure you can afford the time and energy investment.
  • Extra services for better value. You’ll lose out on a wide variety of services offered by real estate agents.  For example, many agents now provide home staging services as well as extensive advertising and marketing services both online and off.
  • Dealing with the legalities. Selling a home involves contracts, closings and a multitude of legal issues that can make or break a sale. Real estate transactions have occasionally led to outcomes that were unexpected, including lawsuits. A professional helps ensure that the contracts are legally sound and binding.
  • Knowing the market. Real estate agents have instant access to current market information. We can find an accurate selling range within minutes. Since the real estate market constantly fluctuates, it’s important to know what area homes sell for before pricing your own. Otherwise, your risk underselling or overpricing your home.

These are just a few points. You also need exposure to buyers, experience with legal contracts and excellent negotiating skills.  Can you sell your own Santa Cruz real estate? Yes, but can you really afford to?

If you’re trying to sell your home and need professional expertise, I can help. Call me at 831.662.6522 or email me at Lauren@LaurenSpencer.com for more information.


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Overpricing your home

About Lauren Spencer

Award-Winning Santa Cruz REALTOR®

Lauren Spencer is your local real estate expert, specializing in Santa Cruz real estate and surrounding communities—this is where she lives, works, and plays too. Let her know your questions about the community and county and she'll be happy to fill you in on all you want to know! Lauren Spencer has consistently been voted best local REALTOR in Santa Cruz and is always happy to offer her advice and expertise. Call her at: 800.226.4717.

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