How to Choose a Listing Agent to Sell Your Home in Santa Cruz

Posted by Lauren Spencer on Saturday, June 23rd, 2012 at 1:01am.

One of the first things you want to do to get your home in Santa Cruz sold is to hire a Listing Agent. Listing Agents (or what some call Seller’s Agents) are agents who look out for the best interests of the sellers, perform tasks required to sell the property and guide sellers through the real estate process.

Here are five tips to help you choose a Listing Agent to sell your home in Santa Cruz:

1. Find a Listing Agent who blogs. Reading his/her blog posts gives you a feel for who this agent is and his/her level of knowledge about the local real estate market.

2. Consider one with a CRS and/or GRI designation. CRS means Certified Residential Specialist, and GRI means Graduate, REALTOR® Institute. While this does not guarantee the agent knows more than other agents in the area, it does show that the agent is interested in learning.

3. Ask for their marketing plan. How much and what type of advertising will they do for your property? Do they have a website? On what other websites will they promote your home? Will they create a video of your home? Where will they post it online?

4. Ask for their opinions on the local real estate market. You want to hear their opinions and see the data they’ve gathered. The more information the better because it shows their level of knowledge.

5. Ask what you need to do before putting your home on the market. You want an agent who can tell you what needs to be fixed, repaired, cleaned and changed in order to sell your home faster and for more money.

If you’re looking for a Listing Agent, I’d love the opportunity to interview for the job. Please call me at 831.662.6522 or email me at to schedule an appointment for me to come out and look at your Santa Cruz home.

For additional real estate information please visit my home page at


Listing Agent

Graduate, REALTOR® Institute

Marketing plan


About Lauren Spencer

Award-Winning Santa Cruz REALTOR®

Lauren Spencer is your local real estate expert, specializing in Santa Cruz real estate and surrounding communities—this is where she lives, works, and plays too. Let her know your questions about the community and county and she'll be happy to fill you in on all you want to know! Lauren Spencer has consistently been voted best local REALTOR in Santa Cruz and is always happy to offer her advice and expertise. Call her at: 800.226.4717.

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