How To Attract High-End Buyers For Your Home For Sale

Posted by Lauren Spencer on Monday, June 9th, 2014 at 11:27am.

There’s at least one good thing about the drop in the dollar and it’s boosting the real estate market. Many high-end Europeans are now looking toward the U.S. for a vacation home or permanent resident, and that could mean big hope for your Santa Cruz home for sale. However, this also means a different way of selling.

Stage A Benefit
No open house for high-end buyers. Host an event instead – maybe even a benefit dinner for a worthy charity. Let people come and view the property, but give them an avenue to mix and mingle as well. In addition, they get to see how the house handles a bunch of guests.

Showcase A Chef
If you have a gourmet kitchen (or two), check with chefs that would like to showcase their cooking abilities. This creates an entire “house-buying” experience for your guests. Again, they see what that featured kitchen can handles as well as being able to enjoy the culinary arts of a professional chef.

Host A Private Tour
If your Santa Cruz home for sale has beautiful gardens and a large landscape, add a private concert or tour of the gardens. A wine cellar and large sitting rooms can turn the event into a stylish wine tasting event.

The biggest trick in attracting high-end buyers is showing off the house’s best features. If the event is hosted at night, you can show how attractive the home is with an overall “candlelight” appearance. You might even go so far as to set the time for when the sky is at it’s best and frames the home just right.

First impressions are everything, so pull out all the stops. Don’t let any great feature go undiscovered, from indoor swimming pools to music rooms and manly dens. Let your Santa Cruz home for sale shine!

If you’re getting ready to put a high-end home on the market, I can help. 

For more helpful tips and information about buying and selling a Santa Cruz home, email me at Lauren@LaurenSpencer.com or give me a call at 831.662.6522.

For additional real estate information, please visit my home page at www.MySantaCruzRealEstate.com

About Lauren Spencer

Award-Winning Santa Cruz REALTOR®

Lauren Spencer is your local real estate expert, specializing in Santa Cruz real estate and surrounding communities—this is where she lives, works, and plays too. Let her know your questions about the community and county and she'll be happy to fill you in on all you want to know! Lauren Spencer has consistently been voted best local REALTOR in Santa Cruz and is always happy to offer her advice and expertise. Call her at: 800.226.4717.

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