FSBO – Marketing Your Home Without a Santa Cruz Real Estate Agent

Posted by Lauren Spencer on Saturday, May 2nd, 2009 at 9:01am.

If you're putting your home up for sale without a Santa Cruz real estate agent, you'll soon realize that you have to do the advertising.  If you want to try the FSBO (For Sale by Owner) route, here are a few tips on spreading the word:

A "For Sale by Owner" sign from the nearest hardware store is always a good place to start.  In today's tough real estate market, you'll need more marketing than that. 

In addition to FSBO signs, directional "home for sale" signs at intersections can also be useful.

Classified Ads
While they're not outrageously expensive, classified ads, which need to repeated several times to be most effective, can begin to empty out your pocketbook.  Talk with your local newspaper about the most economical plan they offer to get maximum exposure for your home.  Ask if they'll help you write and design your ad at no additional charge.

Create a flyer
containing several pictures of your home, a description and contact information.  You can have tear-off strips at the bottom with your phone number on each one.  Place these flyers anywhere you or your family members go that has a bulletin board that allows you to post flyers for free.

Magazines and Community Publications
Most communities have publication.  They don't cost an extreme amount of money for a short ad, and you don't have to be a real estate agent to buy one.

There are several places on the internet where you can advertise your FSBO.  On some of the sites, you can even include photos and information on any open houses you're having.  The prices vary depending on the site and how much functionality you want.  Since statistics show that about 87% of all buyers start their search on the internet, this is a must.

Marketing your home as a FSBO does take time, effort and money.  But there are people who have successfully marketed and sold their own homes.  Remember, you can always change your mind and hire a Santa Cruz real estate agent. 

If you've decided to hire a professional Santa Cruz real estate agent to sell your home, or would like to find out exactly what a real estate agent can do for you, please give me a call. 

I'd love to show you my comprehensive marketing plan that's proven to sell your home fast and for the most money.  You can reach me today at 831.662.6522 or email me at lauren@laurenspencer.com  Happy Selling!



1. FSBO signs

2. Create a flyer 

3. Marketing

About Lauren Spencer

Award-Winning Santa Cruz REALTOR®

Lauren Spencer is your local real estate expert, specializing in Santa Cruz real estate and surrounding communities—this is where she lives, works, and plays too. Let her know your questions about the community and county and she'll be happy to fill you in on all you want to know! Lauren Spencer has consistently been voted best local REALTOR in Santa Cruz and is always happy to offer her advice and expertise. Call her at: 800.226.4717.

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