Exciting Techniques for Selling Santa Cruz Homes

Posted by Lauren Spencer on Friday, April 15th, 2011 at 11:01pm.

Today’s turbulent real estate market means the days of selling Santa Cruz homes without any planning or preparation are a distant memory for most people. Don’t put all of your eggs in one basket, because there is tons of competition and buyers are not hunting Santa Cruz homes in a hurry like they once were. To sell your house quickly, staging and well-thought-out marketing plans are now necessities — not luxuries.

Do you know how to best present your property? What are the most effective ways to get buyers in the door? Using the tips and techniques below, you can begin to emerge from your rabbit hole and quickly move on to your next home with as much money in your pocket as possible.

Selling techniques for Santa Cruz homes:
• Price it Right – No amount of marketing or staging will help if your property is overpriced. For most people, it’s hard to look at their home objectively.  Compare it to other properties for sale in your neighborhood, and take into account square footage, upgrades, location, and amenities, as well as, current market trends.
• Develop a Marketing Plan – You have to decide the best and most cost-effective way to get potential buyers in your house. Rarely is a newspaper ad or an Internet posting enough. Today’s competitive real estate environment requires more aggressive techniques which includes everything from social media marketing to prompt follow-up chats with potentially interested buyers.
• Stage your Home – You want your home to appear its best every time a potential buyer comes to see it. If buyers see dirt and stains, they might begin to wonder about how diligently the rest of the property has been maintained. De-clutter and depersonalize. Turn on all your lights and open all the blinds to make your house appear as light and open as possible. For open houses, take the extra time to add fresh flowers, build a fire in the fireplace and have something baking in the oven.

Do you need extra help preparing your home for sale? Give me a call today at 831-662-6522 or email me at Lauren@LaurenSpencer.com for more information.

For more information, please visit my website at www.MySantaCruzRealEstate.com.

About Lauren Spencer

Award-Winning Santa Cruz REALTOR®

Lauren Spencer is your local real estate expert, specializing in Santa Cruz real estate and surrounding communities—this is where she lives, works, and plays too. Let her know your questions about the community and county and she'll be happy to fill you in on all you want to know! Lauren Spencer has consistently been voted best local REALTOR in Santa Cruz and is always happy to offer her advice and expertise. Call her at: 800.226.4717.

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