Most, if not all, Santa Cruz real estate buyers begin with an Internet property search. Even buyers who are working with real estate agents start the weed-out process on the Web.
Because real estate has such a strong virtual presence these days, smart internet marketing (including price setting) is an absolute must for selling your home quickly. Here are a few pricing techniques to maximize the number of potential buyers who find your home when they search for Santa Cruz real estate online:
• The theory of 9s - Most real estate search engines have parameters that filter listings based on $25,000 or $50,000 price blocks. For instance, you can search for houses valued $150,000-$200,000 or $200,000-$250,000. Many sellers don’t seem to take this into account. Instead, properties are listed using the same marketing techniques that grocery stores use to sell you a gallon of milk — they use a lot of 9s in the pricing to make it look less expensive. However, today’s buyers aren’t going to be fooled by that system.
• How to span markets - While you might think listing your house for $399,900 will make buyers see your home as a bargain, you might actually be losing out on a lot of interested buyers. When buyers search for houses from $400,000-$450,000, your property won’t show up, so you’d be better off upping the price a little to $400,000. Then you’ll expand your potential buyer base because it will show up in property searches priced $350,000-$400,000 AND searches priced $400,000-$450,000.
• The pros and cons of under-pricing your home - If you’ve priced your property somewhere in the middle, like at $309,000, common sense might tell you that lowering the price $9,000 to price it at $300,000 would be undervaluing it. However, getting many more buyers through the door will certainly help your property sell faster. While I do not recommend purposely under-pricing your home, if you did happen to undervalue it, buyers will notice and you might end up with a multiple-offer situation allowing you to get even more from your property.
Don’t resort to out-dated marketing tricks that might actually be hurting your chances of a fast sale at top dollar.
If you need help pricing your Santa Cruz real estate, I can help. Call me today at 831-662-6522 or email me at Lauren@LaurenSpencer.com for more information.
For more information, please visit my website at www.MySantaCruzRealEstate.com.
Internet property search
Link to the property search on your website
Under-pricing your home