Could the Right Color Help Sell Your Santa Cruz Home Faster?

Posted by Lauren Spencer on Monday, April 29th, 2013 at 1:01am.

When it comes to selling your Santa Cruz home, you’ve probably thought of the most common staging tricks, such as clearing out the clutter to make your rooms look bigger and bringing in more light to brighten things up. However, have you considered that the colors in your house might have an effect on whether buyers are interested?

Color has a psychological effect on people, whether they are aware of it or not. First impressions are everything when you are selling a house, so think about how the colors you choose will influence your potential buyers. A new paint job could be a simple and effective way to make your house more appealing.

Choose Mellow, Neutral Shades

When a potential buyer is looking at your house, they want to be able to imagine themselves living there. If your walls are painted in lime green or hot pink, it can be difficult for a buyer to relate the house to their own tastes. Instead, use neutral colors, such as cream, olive, beige and ivory. Then the walls become a blank canvas where they can project their own style preferences.

Create the Illusion of Space

In order to make a space within your Santa Cruz home feel larger, you can use a very light neutral color such as white, tan or pale grey. This will reflect more light and give the impression of a more expansive interior. You can also try painting the moldings the same color as the walls, which will make the ceilings look higher.

Don’t Forget About Exterior Color

It’s easy to focus on the interior of a house and forget about the outside, but the front of the house is the first thing potential buyers will see. Curb appeal can be a huge factor in their decision. Make sure your fence, mailbox and deck are all freshly painted with a bold and vibrant shade such as deep green, red or navy blue.

You’ll be amazed at the difference the right colors can make in selling your Santa Cruz home. Please call me at 831.662.6522 or email me at for more tips.

For additional real estate information, please visit my home page at


Color Has a Psychological Effect
The Colors You Choose
Curb Appeal

About Lauren Spencer

Award-Winning Santa Cruz REALTOR®

Lauren Spencer is your local real estate expert, specializing in Santa Cruz real estate and surrounding communities—this is where she lives, works, and plays too. Let her know your questions about the community and county and she'll be happy to fill you in on all you want to know! Lauren Spencer has consistently been voted best local REALTOR in Santa Cruz and is always happy to offer her advice and expertise. Call her at: 800.226.4717.

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