Changes in the National and Santa Cruz Real Estate Market You Need to Know Before Selling

Posted by Lauren Spencer on Thursday, December 8th, 2011 at 11:01pm.

The data from the 2011 National Association of REALTORS® Profile of Home Buyers and Sellers is now available. Here are the significant changes you need to know that will help you market your Santa Cruz real estate and get it sold:

1. Most buyers are married: 64 percent of all buyers are married couples (up five percent from 2010), 18 percent are single women, 10 percent single men and 7 percent unmarried couples.

2. Your property is competing against 12 other homes: Buyers searched a median of 12 weeks and visited 12 homes, both unchanged from 2010.

3. Multiple bedrooms and bathrooms are preferred: The typical home had 3 bedrooms and 2 bathrooms.

4. Most buyers want single-family homes: 77 percent of respondents purchased a detached single-family home, 9 percent a condo and 8 percent a townhouse or rowhouse.

5. You need to promote your home to buyer’s agents: 60 percent of buyers working with real estate professionals were represented by a buyer’s agent.

6. Hire a Santa Cruz real estate agent to sell your home: 87 percent of home buyers use real estate agents to find their home. 91 percent of buyers who used the Internet to search for a home purchased through a real estate agent.

7. Market your home online, with yard signs and at open houses: When buyers were asked where they first learned about the home they purchased, 40 percent said the Internet; 11 percent said a yard sign or open house.

Want to work with a Santa Cruz real estate agent who knows how to market your home to get it sold? Let me show you my proven marketing plan. Schedule an appointment with me today by calling me at 831.662.6522 or emailing me at

For additional information please visit my website at


2011 National Association of REALTORS® Profile of Home Buyers and Sellers
Market your Santa Cruz real estate

Buyer’s agents

About Lauren Spencer

Award-Winning Santa Cruz REALTOR®

Lauren Spencer is your local real estate expert, specializing in Santa Cruz real estate and surrounding communities—this is where she lives, works, and plays too. Let her know your questions about the community and county and she'll be happy to fill you in on all you want to know! Lauren Spencer has consistently been voted best local REALTOR in Santa Cruz and is always happy to offer her advice and expertise. Call her at: 800.226.4717.

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1 Response to "Changes in the National and Santa Cruz Real Estate Market You Need to Know Before Selling"

Allen Deaver wrote: Lauren what a great blog on changes in the real estate market. In most real estate markets around the nation price is still what will make a sale sucessful. In the Central Texas Real Estate market we have alot of competition for homes on the market. Home buyrs have a large iventory to choose from. It has been my experance buyers prefer a miimum of 3 bedrooms and two baths. Anything below that will make it difficult to sell the home in the future. I wish you much sucess in the new year.

Posted on Sunday, December 18th, 2011 at 8:15am.

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