It can be very difficult to determine what your property is worth in the current marketplace, because you are biased by what the property is worth to you. These emotions can get in the way of impartially evaluating a property and often cause sellers to overprice their Santa Cruz home.

When pricing your property, you need to be objective and reasonable so you can come up with a selling price that will capture the interest of buyers. Here are a few examples of common mistakes people make when pricing their house for sale.

Reading too much into online comparables
Avoid relying too much on online pricing information of sold houses. They can be a perfect place to start for getting a general idea of how much real estate is worth, but they are not always…

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