Most, if not all, Santa Cruz real estate buyers begin with an Internet property search. Even buyers who are working with real estate agents start the weed-out process on the Web.
Because real estate has such a strong virtual presence these days, smart internet marketing (including price setting) is an absolute must for selling your home quickly. Here are a few pricing techniques to maximize the number of potential buyers who find your home when they search for Santa Cruz real estate online:
• The theory of 9s - Most real estate search engines have parameters that filter listings based on $25,000 or $50,000 price blocks. For instance, you can search for houses valued $150,000-$200,000 or $200,000-$250,000. Many sellers don’t seem to take this into