There are a few misconceptions about how to set the sales price for your Santa Cruz real estate. Here are five common pricing myths and the reality behind them.
Myth #1: It’s OK to test a high price on your Santa Cruz real estate just to see if anyone will buy it at that price.
If you’re serious about selling your home, don’t play games. In this buyer’s market you have a very small window of opportunity to pull in serious buyers when your home first enters the market. If you play games, like over pricing your home just to test the market, buyers will stay away in droves.
Myth #2: You should price your Santa Cruz real estate higher than the market value to allow for room to negotiate.
Truth: No matter what your reasoning or rationale,